Private Lynch

[The Brain]

Originally posted by FoundryMusicJoe
Thats a brilliant idea....it would have so many more advantages than downfalls. Its only a total of about 3 hours that the news actually broadcasts on a station so with 21 hours of other programing, whats giving up a few ad spots for integriy.

For any given network (let's take ABC, for example), you would be surprised how much influence the news division actually has:

Local morning newscasts -- 5:00am - 7:00am
"Good Morning, America" -- 7:00am - 9:00am
Local midday newscasts -- 12:00pm - 12:30pm
Local evening newcasts -- 5:00pm - 6:30pm
"ABC World News Tonight with Peter Jennings" -- 6:30pm - 7:00pm
Local night newscasts -- 11:00pm - 11:35pm
"Nightline with Ted Koppel" -- 11:35pm - 12:05am

And that is a standard weekday -- 7 1/2 hours of news. Add in two hour-length episodes per week of "PrimeTime" and one hour-length episode of "20/20" every Friday.

Remember, this might not necessarily apply to small stations, but to an actual network station or large affiliate like here in NYC, it is the rule. Roughly a third of the day (and basically, the time when we are awake) are devoted to news telecasts. Do you think they want to give up almost 8 hours' worth of potential ad revenue per day?