11-12-2003, 11:48 AM
Program Description: Get Out There and Play (GOTAP) is Pepsi’s nationwide program that incorporates the youth skills competitions of Major League Baseball, the National Football League and Major League Soccer. Pepsi’s goal is to promote an active and healthy lifestyle by encouraging kids to participate in sports.
Pepsi will bring the GOTAP program to 1,200 Wal-Marts from January -September, 2004. The Wal-Mart program will showcase baseball, football and soccer skills by creating a “retailtainment” parking lot event that features sports cages (i.e. a pitching cage). The program is provided by Pepsi and managed by Genesco Sports Entertainment Activation (GSEA). Genesco is responsible for recruiting and training the on-site labor for the program that it sources from local organizations such as the YMCA, High Schools, Boy Scouts and Boys & Girls Clubs.
Job Description: The Get Out There & Play Event Coordinator’s primary responsibility will be to source local labor for each GOTAP Event at Wal-Mart. The coordinator will get staffing leads from Wal-Mart Community Involvement Managers, Pepsi Bottlers, and by looking up local organizations on the internet. Once the GOTAP Coordinator has confirmed staffing for each event, it will be his/her responsibility to maintain constant contact with that group until the event has been successfully run and all post-event paperwork has been completed.
Responsibilities:
·Hire local labor and stay in constant communication with staff
·Ensure staff gets properly trained via scheduled training call
·Verify delivery of GOTAP equipment to Wal-Mart Store
·Communicate details to local staff such as Wal-Mart contact and location of equipment
·Complete follow-up report for each event
·Complete and deliver reports in a timely manner
Pepsi will bring the GOTAP program to 1,200 Wal-Marts from January -September, 2004. The Wal-Mart program will showcase baseball, football and soccer skills by creating a “retailtainment” parking lot event that features sports cages (i.e. a pitching cage). The program is provided by Pepsi and managed by Genesco Sports Entertainment Activation (GSEA). Genesco is responsible for recruiting and training the on-site labor for the program that it sources from local organizations such as the YMCA, High Schools, Boy Scouts and Boys & Girls Clubs.
Job Description: The Get Out There & Play Event Coordinator’s primary responsibility will be to source local labor for each GOTAP Event at Wal-Mart. The coordinator will get staffing leads from Wal-Mart Community Involvement Managers, Pepsi Bottlers, and by looking up local organizations on the internet. Once the GOTAP Coordinator has confirmed staffing for each event, it will be his/her responsibility to maintain constant contact with that group until the event has been successfully run and all post-event paperwork has been completed.
Responsibilities:
·Hire local labor and stay in constant communication with staff
·Ensure staff gets properly trained via scheduled training call
·Verify delivery of GOTAP equipment to Wal-Mart Store
·Communicate details to local staff such as Wal-Mart contact and location of equipment
·Complete follow-up report for each event
·Complete and deliver reports in a timely manner