06-10-2002, 08:24 PM
Well, I'm partial to "BUFU", By Us Fuck U. 
But the bottom line is, FUBU was seemingly dreamed up as a company that created street clothes for street people, made by street people. The idea being that black people should make the money from the clothes, not some old gay white man.
The rumors of Tommy Hilfiger saying, "I never would've made the clothes if I knew those people would wear them."
The brothers figure fuck it, we'll take the money.
But the bottom line is, FUBU was seemingly dreamed up as a company that created street clothes for street people, made by street people. The idea being that black people should make the money from the clothes, not some old gay white man.
The rumors of Tommy Hilfiger saying, "I never would've made the clothes if I knew those people would wear them."
The brothers figure fuck it, we'll take the money.