02-02-2009, 04:21 PM
The demographics recently shifted, RM, and the networks are looking at things differently than they ever had before. They've never targeted EVERY age group. They used to see the 18-49 demo as their prime audience, but now they're looking to include older crowds. There are a million reasons for this, the least of which not being that people are living longer, and there's a larger than ever percentage of people in the older crowd.