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WBZ's resurgence after Sept. 11 makes waves in the ratings
Boston Radio/by Dean Johnson

Friday, October 19, 2001


The summer ratings period (July-September) is the odd duck in radio's calendar year. School's out, people are on vacation, audience listening habits change radically, and younger listeners tune in more than at any other time.

And because the Hub's just-released summer ratings include a week of after Sept. 11, it isn't just a little different this year, it's Dennis Rodman weird.

For example, a rival programmer who broke down the numbers estimated that WBZ-AM (1030) and its all-news format earned a 24 share of the general listening audience the week after the Sept. 11 attacks. That's an astounding total, one that roughly breaks down to one out of every four people listening to WBZ.

It's no surprise, then, that WBZ was the top choice for the general (12-plus) audience and tied for second with the 25-54 audience. Other stations that enjoyed a hot summer include WJMN-FM (94.5), which won the race for listeners in the 18-34 group and classic rocker WZLX-FM (100.7), which tied WBZ for 25-54 listeners and showed impressive gains with other groups, especially the 18-34 crew.

But WBCN-FM (104.1) just might have had the best summer of all. Syndicated bad boys Opie and Anthony(NA because of Froy's edict) debuted their afternoon talk show on WBCN in early August, and their arrival coupled with Howard Stern's (13.1 up from 11.3) rebounding morning show gave WBCN sweet, sweet totals across the board.

The station moved from a springtime 11th place showing to fifth with the 12-plus crowd. It advanced from fourth to second in the 18-34 race and jumped from 10th to fifth with the 25-54 audience.

How much of that was sampling of the duo and how many listeners will stay with them? We won't be certain of that until some time next year. But for now, WBCN owes Opie and Anthony big time.

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because boston sucks

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Sniffen actually had a good post on the NYRMB

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Infinity should move O&A down to 92.3

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I think the more feasible thing would be moving O&A to KROCK

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if you move O&A to k-rock then they have to change formats to all talk

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this whole "what would the perfect linup be" topic never gets old

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Are all your favorite TV shows on one channel?

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Stern (I hate to bring him up in here)

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Cuz with everything O&A have said about "Steve Queenston", that would be a really great idea!

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Me droogies:
Noellevious.... she's made me so proud.
Two positions available. Come and get one in the yarbles.... if you have any yarbles.

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new hooks,

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isn't krock the only rock station in nyc?

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To look at it from an economic standpoint. Competition is productive. It forces different companies, in this case radio stations to improve quality, come up with new formats, new hooks, etc. Don't be in such a rush to develop a monopoly or oligopoly here.

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You need to git up, git out and git somethin
Don't spend all your time tryin to get high
You need git up, git out and git somethin
How will you make it if you never even try

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WBCN-Boston's "Alternative Rock" having 9 hours a day of TALK RADIO combined with O&A and Stern.

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No more droogs for me, for adoption is over.
Noellevious.... she's made me so proud. Viddy well, little brother... err, sister.

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D&M want to get on YSP.

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