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| Posted By | Discussion Topic: O&A mentioned in Daily News article | ||||
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| TeenWeek what's a status? | posted on 07-17-2001 @ 7:21 AM |    | |||
| O&A Board Regular Registered: Oct. 00  | By DAVID HINCKLEY Daily News Staff Writer Rush Limbaugh's new Alex Rodriguez-size contract reflects both his own success and the betting by radio's biggest corporate owners that national stars are a central pillar on which they should be building. Limbaugh's deal, eight years for an estimated $250 million plus a $35 million bonus, follows big new deals for Howard Stern and Don Imus. Equally telling was an eight-figure syndication contract for WNEW afternoon team Opie and Anthony — who have done well in New York, but are a gamble in most other cities. Stern, Imus and Opie and Anthony are signed to Infinity, one of radio's two giants. Limbaugh was signed by the other one, Clear Channel, through its Premiere subsidiary, which also has Dr. Laura, Art Bell and others. Infinity is courting Chicago's Mancow Muller, and both companies scout constantly for the next big thing. In a sense, this brings radio back to the golden age of the '30s and '40s, when it had national news and entertainment personalities the way television does today. It was after TV muscled in that radio shifted to a more local focus — which was logical, since most of its owners were local. Now, however, Clear Channel owns about 1,200 stations and Infinity about 200. In New York, they own 11 stations that control 60% of radio ad revenue. So their reach and financial muscle make it much more tempting and feasible to own programs that can be carried in many markets. The economics are pretty basic. If Rush is on 600 stations, his new pay breaks down to about $50,000 per station per year. But that's 599 other salaries that don't have to be paid, and more important, what are the odds those 600 stations could find someone with Rush's ratings and advertiser appeal for anywhere near that price? No, syndication tends to be cost-effective even when the star gets big bucks, which is why it's hot. WBLS and WRKS, for instance, both carry syndicated morning shows, Doug Banks and Tom Joyner. Many listeners still argue that national shows, even good ones, make radio less local and thus less interesting. But until any such sentiment shows up in the ratings, the trend is likely to continue. | ||||
| spitfire421 | posted on 07-17-2001 @ 9:24 AM | | |||
| O&A Board Regular Registered: Dec. 00 | quote: [Cartman voice]BWAHAHAHAHAHAHA...That is sooooooo laaaaaaammmmmmeeeee!!!!!!!![/Cartman Voice] ROFL! Mancow and next best thing in the same sentence!  Joe: Yeah, that's it, man. It's all the music! You know everything is just fine until we just listen to a couple of heavy metal albums. Then we get all fucked up! [Email][email protected]">E-Mail Me This message was edited by spitfire421 on 7-17-01 @ 9:45 AM | ||||
| PeterDragon | posted on 07-17-2001 @ 4:22 PM | | |||
| O&A Board Regular Registered: Jan. 01 | I read article too; I can't imagine Mancow syndicated on Infinity. Didn't they learn when they tried to syndicate Greaseman and Lykis to NY? | ||||
| The Sleeper Being a Minor is a Threat to my Social Life PoseUr i ahve 2 threads at teh top, i feel like maynard | posted on 07-17-2001 @ 4:38 PM | | |||
| O&A Board Regular Registered: Oct. 00 | Rush Limbaugh is making how much???? Sometimes, not often, but sometimes, I like the idea of a chick with a horse. | ||||
| mikeWOW | posted on 07-17-2001 @ 8:08 PM | | |||
| O&A Board Regular Registered: Sep. 00 | quote: i cant wait for them to start to get kick ass ratings in other markets to shut everyone up "i hate people that dont get it!" | ||||
| meatballnip | posted on 07-17-2001 @ 9:02 PM | | |||
| Psychopath Registered: Nov. 00 | It is a sad, sad radio world with the likes of Mancow and Rush being popular. I am just glad that O&A are on. graduated by Fez..but that does not make me a bad person. | ||||
| Opie's Sack Lunch | posted on 07-17-2001 @ 9:47 PM | | |||
| Psychopath Registered: Jun. 01 | quote: "One big happy family" Right folks! quote: The Check is in the mail Mark..DEEK! | ||||
| Drunken GW I Pissed on a Church to get this Status. | posted on 07-18-2001 @ 9:07 AM | | |||
| O&A Board Regular Registered: Dec. 00 | quote: Are you kidding me? That big fat head. I think the world maybe coming to an end.  | ||||
| Spork | posted on 07-18-2001 @ 12:26 PM | | |||
| Psychopath Registered: Jun. 01 | Haha, well the best part of the Rush Limbaugh deal is reported in the Drudge Report today. It looks like Mel pissed in Howard Stern's cheerios! Funny, I thought Howard Stern fashioned himself as some sort of libertarian? The last I checked, a libertarian and free market capitalist would say "You deserve whatever you can get from your employer." The fact remains that Rush Limbaugh makes WAY more money for Infinity than Howard does, and THAT is why he "deserves" what he got. How funny is it that Mel chimed in though? Sure, it's a little bit of a slap in the face to Howard, and to a lesser degree O&A, but I think it's good for the boys in the long run because this deal and Stern's means that as ratings and markets increase so do their income. NICE! Contrary to what Howard Stern would have folks believe, he did not invent talk radio. Limbaugh is mostly heard on AM stations and it is basically a traditional talk radio format. He does "bits" but you can't say that he does things with lesbians and the crippled and the like. But Howie makes the link. I wonder how he will revise history to come up with why he was using the term "balloon knot" this morning? Hmm... quote:  Graduated and Rooned by Rone on 6/16/01 | ||||
Displaying 1-9 of 9 messages in this thread. |